# The Markdown

> Notes on building brands, products and companies. By Sachee Perera.

- Canonical page: https://www.sachee.com.au
- About Sachee: https://www.sachee.com.au/about.md
- Full-site machine summary: https://www.sachee.com.au/llms.txt

## Articles

- [When everyone can build, what do you actually own?](https://www.sachee.com.au/the-markdown/when-everyone-can-build-what-do-you-actually-own.md) — 2026-06-02 — The AI era will not reward founders who ship the most. It will reward the ones who build inside real buyer workflows.
- [Topics.md: A better way to scope AI agents](https://www.sachee.com.au/the-markdown/you-don-t-need-that-many-agents.md) — 2026-05-17 — Topics.md is a topic-scoped registry pattern for AI agents, helping one agent load the right context, memory, tools, and rules without creating unnecessary agent sprawl.
- [The great becoming](https://www.sachee.com.au/the-markdown/the-great-becoming.md) — 2026-04-16 — AI influencers keep explaining things I already built. Not because they copied me, we're all using the same tools to solve the same problems.
- [My OpenClaw platform engineer](https://www.sachee.com.au/the-markdown/my-openclaw-platform-engineer.md) — 2026-04-04 — I built a platform engineer because I couldn't be arsed being one
- [2,311 customers and no website: What happens when your dad has product-market fit](https://www.sachee.com.au/the-markdown/2311-customers-no-website-dad-product-market-fit.md) — 2026-03-27 — My dad had 2,311 WhatsApp customers and zero infrastructure. What looks like a weekend favour turns into the most honest builder challenge I've ever faced.
- [Hippocampus: Giving Bobo a working memory](https://www.sachee.com.au/the-markdown/hippocampus-giving-bobo-a-working-memory.md) — 2026-03-15 — After building a custom Next.js app to solve agent memory, I turned the pattern into an OpenClaw plugin. Here is how Hippocampus gives your agents a daily-synthesised briefing.
- [> npm install markdown-blog](https://www.sachee.com.au/the-markdown/npm-install-markdown-blog.md) — 2026-03-12 — Cosplaying as an AI engineer
- [The stupidly simple strategy framework](https://www.sachee.com.au/the-markdown/how-to-write-stupidly-simple-strategy.md) — 2025-11-28 — Most founders confuse complexity with strategy. If you can't explain it in 5 minutes, you don't have a strategy.. you have diddly-squat
- [The yeah nahs of product market fit](https://www.sachee.com.au/the-markdown/the-yeah-nahs-of-product-market-fit.md) — 2025-11-24 — You can't sell your way to product-market fit. Find the overlooked segment that won't be polite. They're the ones who'll save you.
- [Why your early-stage GTM is just a task list (and how to fix it under $200k ARR)](https://www.sachee.com.au/the-markdown/early-stage-b2b-saas-gtm-task-list.md) — 2025-11-18 — For early-stage B2B SaaS founders under $200k ARR, success isn't about copying big-tech playbooks, but replacing a frantic "task list" with a focused, founder-led strategy
- [What I'm building next](https://www.sachee.com.au/the-markdown/what-i-m-building-next.md) — 2025-11-18 — After 3 months of listening to founders, I saw the same pattern everywhere. So I'm launching a GTM advisory for B2B SaaS founders. Here's what I'm building.
- [From 135 clients to 3: Talvin.ai pivots right](https://www.sachee.com.au/the-markdown/from-135-clients-to-3-the-agency-to-saas-pivot-done-right.md) — 2025-11-16 — Advisory Call Notes #01: Why I’m bullish on Talvin.ai
- [The cost of building (and why I'm still figuring out how to talk about it)](https://www.sachee.com.au/the-markdown/the-cost-of-building-and-why-i-m-still-figuring-out-how-to-talk-about-it.md) — 2025-11-16 — I shed 99% of my belongings when I left Perth. Some of those belongings were tears. Here's what nobody tells you about the cost of building.
- [Where I've been](https://www.sachee.com.au/the-markdown/where-i-ve-been-for-3-months.md) — 2025-10-15 — I shed 99% of my belongings and disappeared for 3 months. Turns out 'doing nothing' lasted 72 hours. Here's where I've been and what's next.
- [Sometimes you look at an industry and think: "This deserves so much better." 🤔](https://www.sachee.com.au/the-markdown/sometimes-you-look-at-an-industry-and-think-this-deserves-so-much-better.md) — 2025-08-03 — That's what was going through my mind when looking at mining software in 2020. Same clunky systems as 2000. Geos drowning in spreadsheets instead of doing geology.
- [Capital raise announcement](https://www.sachee.com.au/the-markdown/capital-raise-announcement.md) — 2023-11-27 — CorePlan closes a $4M funding round led by EVP to scale drill program software globally. A short note on what the raise means and what comes next.
- [Drilling into the future: Is your drilling data ready for AI?](https://www.sachee.com.au/the-markdown/drilling-into-the-future-is-your-drilling-data-ready-for-ai.md) — 2023-08-08 — A 4-step readiness path for mineral exploration: digitisation, digitalisation, data-driven operations, and AI-driven operations. How to prepare drilling data for AI without rebuilding from scratch.
- [The rise of the digital drill contractor in mineral exploration](https://www.sachee.com.au/the-markdown/the-rise-of-the-digital-drill-contractor-in-mineral-exploration.md) — 2023-03-23 — Paper plods are becoming fossils. Choosing the right drill contractor now means picking one with digital-forward thinking.
- [The collaboration revolution: How technology is redefining work in mining](https://www.sachee.com.au/the-markdown/the-collaboration-revolution-how-technology-is-redefining-work-in-mining.md) — 2023-03-10 — A collaboration tech stack for mining built on five layers — communications, content, productivity, insights, and community — that connects geologists, drill contractors, and exploration managers in real time.
- [The high cost of low-tech: The impact of manual operations on drill programs](https://www.sachee.com.au/the-markdown/the-high-cost-of-low-tech-the-impact-of-manual-operations-on-drill-programs.md) — 2023-03-01 — Manual drill programs cost exploration companies in rig utilisation, cost per meter, and core loss. How digitising drill program metrics unlocks up to 20% cost savings and a more reliable resource model.