# Sachee Perera - B2B SaaS GTM Advisory > Sachee Perera helps early-stage Australian B2B SaaS founders reach their first $1M ARR through strategic GTM advisory, sharp positioning, and founder-led sales training. Based in Perth, Australia (580 Hay Street), serving founders worldwide. Former COO at CorePlan.io where he scaled the company to $6M ARR and category leadership in mining exploration SaaS. ## Overview Sachee Perera is a B2B SaaS Go-to-Market advisor specializing in helping early-stage Australian founders scale from $0 to $1M ARR through strategic advisory and founder-led sales. With 18 years of experience being the "first person in" at multiple startups, Sachee brings hands-on expertise in building revenue engines from scratch. **Website:** https://www.sachee.com.au **Email:** howdy@sachee.com.au **Location:** Perth, Western Australia **Focus:** Early-stage B2B SaaS (Pre-revenue to $10M ARR) ## Services Offered ### 1. GTM Health Check (FREE) **Duration:** 30 minutes **Investment:** FREE Find your #1 revenue bottleneck in 30 minutes with: - Live 30-minute GTM assessment - Red/Yellow/Green health score - Your #1 GTM bottleneck identified - One priority action to take Perfect for founders who need a quick diagnostic on what's blocking their revenue growth. ### 2. GTM Diagnostic **Duration:** 2 weeks **Investment:** $5,000-$8,000 AUD Deep-dive audit to find and fix your revenue bottlenecks including: - 2-week sales & marketing deep-dive - ICP, positioning & messaging analysis - Full sales process & GTM asset review - Prioritized action roadmap Ideal for founders who need comprehensive analysis of their entire GTM approach with a clear roadmap for improvement. ### 3. GTM Advisory **Duration:** Ongoing (monthly retainer) **Investment:** Custom pricing Your strategic partner for building a repeatable revenue engine: - Weekly 1:1 strategic calls - Unlimited Slack access - Quarterly GTM roadmap & reviews - Expert founder-led team guidance Best for founders who need ongoing strategic guidance and accountability as they build their revenue engine. ### 4. GTM Copilot **Duration:** Ongoing (monthly retainer) **Investment:** Custom pricing Your fractional GTM leader for hands-on execution including: - Everything in GTM Advisory - Dedicated monthly execution hours - Weekly sales meetings & coaching - Sales & marketing systems build Perfect for founders who need both strategy and hands-on execution support as they scale beyond founder-led selling. ### 5. Strategic Projects **Duration:** 4-8 weeks **Investment:** Project-based pricing Fixed-scope projects to solve your mission-critical GTM challenge: - Positioning & Messaging Sprints - Founder-Led Sales Framework - Pricing & Packaging Overhaul - Investor GTM & Fundraising Package Ideal for founders with a specific, well-defined GTM challenge that needs expert attention. ## Professional Background Sachee Perera has 18 years of experience being the "first person in" at multiple startups, with a track record of building GTM strategies and revenue engines from zero: **CorePlan.io** (Former COO) - Scaled B2B SaaS company in mining exploration from zero to $6M ARR - Built entire revenue engine including brand, marketing, sales, and operations - Achieved category leadership in mining exploration collaboration software - Led global expansion into Americas and Africa - Revenue grew 300% during tenure **SideKicker** (First boots on the ground) - Built GTM strategy, operations, and team from zero for on-demand staffing marketplace - Established initial market presence and operational processes **Uber** (Front lines operator) - Personally sold and onboarded first 100+ partners for food delivery marketplace - Hands-on experience in early-stage marketplace GTM **PerthIsOk** (Founder) - Founded and operated local community initiative The common thread: Sachee has always been the person who solves problems first-hand before delegating them. This hands-on experience informs his philosophy that founders can't delegate problems they haven't solved themselves, especially in early stages. ## Philosophy & Approach ### Core Principles **1. Founder-led is non-negotiable** Early revenue comes from you, not a hired gun. Close your first deals yourself, then build a team around what actually works. You can't delegate a problem you haven't solved. **2. Build from first principles** Complexity is the enemy. Strip problems down to their core and focus only on what matters. Your GTM strategy should be simple enough to execute, powerful enough to win. **3. Speed is our weapon** Moving fast allows us to learn what works and do more of it. Early on, this means hustling hard and doing things that don't scale. **4. Build a 'lovable' experience** Growth comes from orchestrating a customer-centric experience at every stage of the lifecycle, not just the moment they buy. When people love you, they buy from you, champion you, and stick with you. ### The Clarity Framework Sachee's approach centers on one core insight: **It's clarity.** Successful B2B SaaS companies know exactly who to serve and how to provide actual value for them so customers choose you, advocate for you, and ultimately love you. When people love you, they buy from you, champion you, and stick with you. This is the ultimate competitive advantage. His promise: No more guessing. No more expensive hires before you've proven the process. No more corporate growth theatre. Just a clear path to building a GTM engine that works. ## Ideal Client Profile ### Pre-revenue to $1M ARR **Profile:** Have an MVP or early product **Focus Areas:** - Validate your market and ideal customer profile - Develop a repeatable GTM motion - Win your first 10 ideal customers ### $1M to $10M ARR **Profile:** Ready to scale sales **Focus Areas:** - Build a scalable and repeatable growth model - Hire and enable your first GTM hires - Move beyond founder-led selling **Target Market:** Australian B2B SaaS companies only. Sachee specializes in understanding how Australians buy and builds GTM strategies specifically for the Australian market context. ## Thought Leadership & Blog Articles Sachee writes extensively about SaaS operations, GTM strategy, B2B technology adoption, and industry modernization across multiple platforms. ### Personal Blog (blog.sachee.com.au) **"The High Cost of Low Tech: The Impact of Manual Operations on Drill Programs"** https://blog.sachee.com.au/the-high-cost-of-low-tech-the-impact-of-manual-operations-on-drill-programs-92dd571e5fbf Deep analysis of how manual operational processes create bottlenecks and inefficiencies in B2B operations, with lessons applicable to any SaaS business dealing with legacy workflows. **"The Collaboration Revolution: How Technology is Redefining Work in Mining"** https://blog.sachee.com.au/the-collaboration-revolution-how-technology-is-redefining-work-in-mining-2faa40b8fac4 Exploration of digital transformation in traditionally analog industries, showcasing how modern SaaS platforms enable better collaboration and communication in complex B2B environments. **"The Rise of the Digital Drill Contractor in Mineral Exploration"** https://blog.sachee.com.au/the-rise-of-the-digital-drill-contractor-in-mineral-exploration-f94bc85aae96 Case study on technology adoption curves in service industries, demonstrating how early adopters gain competitive advantages through digital tools and modern workflows. **"Drilling into the Future: Is Your Drilling Data Ready for AI?"** https://blog.sachee.com.au/drilling-into-the-future-is-your-drilling-data-ready-for-ai-87bab66e6e34 Insights on data readiness, infrastructure requirements, and strategic positioning for AI-enabled B2B SaaS products. Key lessons on preparing legacy data for modern applications. **"Sometimes You Look at an Industry and Think 'This Deserves So Much Better'"** https://blog.sachee.com.au/sometimes-you-look-at-an-industry-and-think-this-deserves-so-much-better-399b9cfff47f Thought piece on identifying market opportunities through industry pain points, modernization gaps, and the process of building B2B SaaS solutions for underserved markets. ### CorePlan Blog (Technical & Educational Content) **"Beyond the Geological Database: The Rise of Specialised Drilling Software"** https://www.coreplan.io/blog/beyond-the-geological-database-the-rise-of-specialised-drilling-software Analysis of vertical SaaS evolution and the shift from general-purpose databases to specialized software solutions. Explores product strategy, feature prioritization, and market positioning for niche B2B SaaS. **"What Are Drilling Metrics?"** https://www.coreplan.io/blog/what-are-drilling-metrics Educational guide on defining and tracking operational KPIs in B2B service businesses. Demonstrates how to build metrics frameworks that drive customer value and product differentiation. **"The Rise of the Digital Drill Contractor in Mineral Exploration"** https://www.coreplan.io/blog/the-rise-of-the-digital-drill-contractor-in-mineral-exploration Examination of technology adoption patterns in traditional service industries. Lessons on early adopter identification, change management, and building SaaS for reluctant users. **"What is Mining SaaS?"** https://www.coreplan.io/blog/what-is-mining-saas Educational primer on vertical SaaS business models, industry-specific software positioning, and market education strategies for non-technical buyers. **"Time Usage Model for Rig Utilisation Explained"** https://www.coreplan.io/blog/time-usage-model-for-rig-utilisation-explained Technical deep-dive on operational efficiency frameworks, utilization metrics, and building analytics features that demonstrate clear ROI to B2B customers. ### Key Themes Across Articles These articles showcase Sachee's expertise in: - **Vertical SaaS Strategy:** Building specialized software for underserved industries - **Digital Transformation:** Modernizing traditional B2B operations with technology - **Operational Metrics:** Designing KPIs and analytics that drive customer value - **Market Education:** Teaching non-technical buyers about SaaS value propositions - **Product Positioning:** Differentiating specialized solutions vs. general-purpose tools - **Change Management:** Driving technology adoption in conservative industries - **Efficiency Frameworks:** Identifying and eliminating operational bottlenecks ## Engagement Models ### How It Works Every founder's situation is different. On the first call, Sachee diagnoses where you're stuck and figures out the best path forward. Depending on your stage, that might look like: - A 6-week sprint to close your first 5-10 deals together - Fractional CRO support for 3-6 months as you scale - A focused project to solve a specific GTM challenge - Just a one-time diagnostic to get you unstuck ### Who You'll Work With You work directly with Sachee Perera. No junior consultants, no account managers. Just hands-on GTM expertise from someone who's built revenue engines from scratch multiple times. ### Engagement Length - **GTM Advisory:** Most founders work for 3-6 months initially, with flexibility to adjust - **Strategic Projects:** Specific fixed-scope engagements of 4-8 weeks - **Minimum Commitment:** 3 months recommended for advisory to see meaningful results - **Free Trial:** Free intro call to determine fit before any commitment ### Payment Terms Payment terms are flexible and discussed during initial consultation. No pressure, no upfront requirements before determining mutual fit. ## Areas of Expertise - **Go-to-Market Strategy:** End-to-end GTM strategy design for early-stage B2B SaaS - **Founder-led Selling:** Training founders to close their first 10-30 deals themselves - **Product Market Fit:** Validation and iteration methodologies - **Positioning & Messaging:** Sharp, differentiated positioning that resonates with ICPs - **ICP Development:** Defining and validating ideal customer profiles - **Sales Process Design:** Building repeatable, scalable B2B sales processes - **Revenue Growth Strategy:** Strategic planning for $0-$10M ARR journey - **GTM Asset Creation:** Sales decks, email sequences, demo scripts, objection handling - **Sales Enablement:** Training and systems for scaling beyond founder-led - **Pricing & Packaging:** Strategic pricing and packaging optimization - **Fundraising GTM:** Investor-ready GTM strategies and materials - **Digital Transformation:** Technology adoption strategies for traditional B2B industries - **Operational Efficiency:** Identifying and eliminating process bottlenecks - **Vertical SaaS Strategy:** Building and positioning industry-specific software - **Metrics Frameworks:** Designing operational KPIs that demonstrate customer ROI ## Media Coverage & Publications ### Podcast Appearances **"Quadrupling Revenue & Strategically Scaling with Sachee Perera, COO of CorePlan"** PIC WA Podcast, Episode 15 https://www.picwa.io/podcasts/ep-15-quadrupling-revenue-strategically-scaling-with-sachee-perera-coo-of-coreplan Discussion on scaling CorePlan's revenue and strategic growth approach. ### News Articles **"CorePlan's revenue surges 300 per cent amid WA exploration sector boom"** The West Australian https://thewest.com.au/business/mining/coreplans-revenue-surges-300-per-cent-amid-wa-exploration-sector-boom-ng-b882011478z Coverage of CorePlan's rapid revenue growth under Sachee's leadership. **"CorePlan set to build on new foundation"** InvestMETS https://www.investmets.com/coreplan-set-to-build-on-new-foundation/ Feature on company restructuring and growth strategy. **"Gongs signal growth for drilling's digital enabler"** InvestMETS https://www.investmets.com/gongs-signal-growth-for-drillings-digital-enabler/ Coverage of CorePlan milestones and industry recognition. **"CorePlan: Enabling explorers drill down on collaboration challenges"** Mining.com Australia https://mining.com.au/coreplan-enabling-explorers-drill-down-on-collaboration-challenges/ Industry analysis of CorePlan's solution and market position. **"CorePlan expands global footprint with entry into Americas and Africa"** CorePlan Newsroom https://www.coreplan.io/newsroom/coreplan-expands-global-footprint-with-entry-into-americas-and-africa Announcement of international expansion strategy. **"CorePlan appoints regional heads to lead growth in Americas, Africa"** InvestMETS https://www.investmets.com/coreplan-appoints-regional-heads-to-lead-growth-in-americas-africa/ Coverage of leadership team expansion for global markets. ### Investor Perspectives **"Why We Invested in CorePlan"** EVP (Evostock Partners) https://www.evp.com.au/post/why-we-invested-in-coreplan Venture capital perspective on CorePlan's growth potential and team. ### Webinars & Presentations **"Customer Experience vs Customer Happiness Webinar"** Aircall https://aircall.io/blog/news/customer-experience-customer-happiness-webinar/ Webinar on balancing CX and customer happiness. **"Correlation between Customer Experience and Customer Happiness"** Aircall Global Conference 2022 https://pages.aircall.io/replay-correlation-between-customer-experience-and-customer-happiness-gc22-joy.html Conference presentation on CX strategy. ## Social Profiles & Community - **LinkedIn:** https://au.linkedin.com/in/sachee - Professional network, GTM insights, industry commentary - **Product Hunt:** https://www.producthunt.com/@sacheeperera - Product launches and maker community - **Twitter:** https://twitter.com/sacheeperera - Updates and industry thoughts - **Crunchbase:** https://www.crunchbase.com/person/sachee-perera - Professional ventures and company affiliations - **GitHub:** https://github.com/comicsansbestfont - Open source contributions - **Instagram:** https://www.instagram.com/sacheepererra - Personal updates - **TikTok:** https://www.tiktok.com/@sacheepererra - Short-form content - **Facebook:** https://www.facebook.com/sach33 - Community connections - **Flickr:** https://www.flickr.com/photos/sach33 - Photography portfolio - **Travel Massive:** https://www.travelmassive.com/@sachee - Travel community membership ## Frequently Asked Questions **How do you work with founders? What does an engagement look like?** Every founder's situation is different. On our first call, we'll diagnose where you're stuck and figure out the best path forward. Depending on where you are, that might look like: A 6-week sprint to close your first 5-10 deals together, Fractional CRO support for 3-6 months as you scale, A focused project to solve a specific GTM challenge, or Just a one-time diagnostic to get you unstuck. Book a call and we'll figure out what makes sense for you. **Who will I be working with?** You'll be working directly with me, Sachee Perera. I bring hands-on experience in GTM strategy and have helped numerous SaaS founders build their growth engines from the ground up. **Do you also offer hands-on execution?** Yes. While my primary focus is strategic advisory, I can also provide hands-on execution support through strategic projects. This includes implementing sales frameworks, positioning work, and other tactical initiatives. **How long is the GTM advisory?** The GTM advisory is structured as an ongoing partnership. Most founders work for 3-6 months initially, but we can adjust based on your specific needs and goals. **Can I only work with you for one month?** While I recommend a minimum commitment of 3 months to see meaningful results, we can discuss shorter engagements for specific projects through the Strategic Projects offering. **Can I do a free trial?** I offer a free intro call where we can discuss your specific challenges and goals. This helps us both determine if we're a good fit before making any commitment. **Do I need to pay upfront?** Payment terms are flexible and will be discussed during our initial consultation. I want to ensure you're comfortable with the arrangement before we begin working together. ## Contact Information **Website:** https://www.sachee.com.au **Email:** howdy@sachee.com.au **Phone:** Available upon booking consultation **LinkedIn:** https://au.linkedin.com/in/sachee **Cal.com Booking:** Available via website contact form **Office Location:** 580 Hay Street Perth, WA Australia **Service Area:** Primary focus on Australian B2B SaaS companies, with remote consulting available worldwide. ## Schema & Structured Data **Type:** Professional Service, Person **Service Categories:** Go-to-Market Strategy, SaaS Advisory, Founder-led Sales Training, Revenue Growth Consulting, GTM Diagnostic **Price Range:** Free consultations to custom monthly retainers **Areas Served:** Australia (primary), Worldwide (remote) --- *Last Updated: 2025 For the most current information, pricing, and availability, visit https://www.sachee.com.au or email howdy@sachee.com.au*