Find, win and grow your customer base
Advisory for Aussie SaaS founders through critical growth.
Free 30 Minute Call
Sachee Perera
Every founder I meet has a brilliant product. And the same pattern of problems.
You have a brilliant product but ___________.
You're facing long sales cycles and struggling to find your first 10, 20, or 50 customers.
You know you need to grow ______________.
but you're not sure whether to hire a salesperson, a marketer, or what to even do first.
You're burning cash on __________!
random marketing experiments and trial-and-error tactics that aren't delivering results.
See, most B2B SaaS companies don't fail on product; they fail at go-to-market.
Typical growth advice isn't built for early-stage B2B. It's optimised for later-stage companies or B2C segments, not for the realities Australian founders face: longer sales cycles, entrenched relationships, and markets where trust and local culture matter most. This mismatch creates three dangerous myths that stall your growth.
Myth: “A great product sells itself.”
Reality: In complex B2B, your product doesn’t sell itself; it needs a proactive sales motion.
Myth: “Just hire a salesperson to figure it out.”
Reality: You can’t delegate a problem you haven’t solved. Hire after you’ve personally closed 10+ deals.
Myth: “Follow the product-led growth (PLG) playbook.”
Reality: For high-ACV, complex B2B in Australia, PLG is a later-stage lever. First earn wins with founder-led sales, then layer in PLG-style experiences where appropriate.
See, most B2B SaaS companies don't fail on product…
Typical growth advice isn't built for early-stage B2B. It's optimised for later-stage companies or B2C segments, not for the realities Australian founders face: longer sales cycles, entrenched relationships, and markets where trust and local culture matter most. This mismatch creates three dangerous myths that stall your growth.
Myth #1
“A great product sells itself.”
Reality
In complex B2B, your product doesn’t sell itself; it needs a proactive sales motion.
Myth #2
“Just hire a salesperson to figure it out.”
Reality
You can’t delegate a problem you haven’t solved. Hire after you’ve personally closed 10+ deals.
Myth #3
“Follow the product-led growth (PLG) playbook.”
Reality
For high‑ACV, complex B2B in Australia, PLG is a later‑stage lever. First earn wins with founder‑led sales, then layer in PLG‑style experiences where appropriate.
But these critical GTM questions can't be
answered with generic SaaS advice
How can we stand out from the competition?
Identify your unique positioning and differentiation strategy in a crowded market.
How to get more demos?
Optimize your sales funnel from lead generation to booked demos.
Who is my ideal customer and how do I reach them?
Define your ICP and build targeted outreach strategies.
Where do I spend money? Sales, Marketing or Product for growth?
Allocate resources strategically across growth functions.
How do I know if I have product market fit? When do I raise funds?
Validate PMF signals before scaling your growth engine.
How do we prioritise the product roadmap?
Balance customer needs, market demands, and technical constraints.
How on earth am I going to know what price is right?
Develop a pricing strategy that captures value and scales with growth.
But these critical GTM questions can't be answered with generic SaaS advice
How to get more demos?
Who is my ideal customer and how do I reach them?
Where do I spend money? Sales, Marketing or Product for growth?
How do I know if I have product market fit?
When do I raise funds?
How do we prioritise the product roadmap?
How on earth am I going to know what price, is right?
All these problems trace back to one thing:
you're building for the wrong stage.
The question isn't what to build. It's what to build right now, for the stage you're actually at.
Traction
$0 – $100K ARR
Chasing Product-Market Fit
Hire a VP Sales to figure it out
Close your first 10 deals yourself
Transition
$100K – $300K ARR
Establishing Go-to-Market Fit
Scale the ads budget
Document the playbook before you scale it
Scale
$300K – $1M ARR
Systemising Operations
Founder still runs every deal
Hire and systematise against a proven process
Growth stages for B2B SaaS: wrong moves vs right moves at each stage.
Traction ($0 – $100K ARR): Chasing product-market fit. Wrong: Hire a VP Sales to figure it out. Right: Close your first 10 deals yourself.
Transition ($100K – $300K ARR): Establishing go-to-market fit. Wrong: Scale the ads budget. Right: Document the playbook before you scale it.
Scale ($300K – $1M ARR): Systemising operations. Wrong: Founder still runs every deal. Right: Hire and systematise against a proven process.
A solid go-to-market starts with the full picture:
the customer lifecycle.
Different segments, different stages, one continuous journey. From first hearing about you to renewing a year later.
The customer lifecycle stages: Awareness, Consideration, Decision, Onboarding, Activation, Retention, and Renewal. Each stage maps to core business functions. Marketing drives Awareness and Consideration, Sales handles Decision, Customer Success owns Onboarding, Activation, Retention, and Renewal.
- Awareness: first hearing about you (Marketing)
- Consideration: evaluating your solution (Marketing & Sales)
- Decision: choosing to buy (Sales)
- Onboarding: getting started (Customer Success)
- Activation: reaching first value (Customer Success)
- Retention: continued usage and expansion (Customer Success)
- Renewal: recommitting for another term (Customer Success)
👋 Howdy, I'm Sachee Perera.
That lifecycle above? I've built every stage of it. From scratch, four times over. Most recently as Founding COO at CorePlan, where I took the commercial engine from zero to $6.5M ARR and 100+ customers.
Before CorePlan: launched UberEATS in Perth, built Sidekicker's WA market from zero, delivered Accor Plus's highest growth in a decade.
I started as a mechanical engineer. Could've stayed technical. But I realised revenue is just a messier system to debug. Same variables, higher stakes, worse data.
Read my background→
Early Stage: < $100k ARR
Focus on finding product-market fit and getting your first customers.
Health Check, 30 mins
Find your #1 revenue bottleneck in 30 minutes
Live 30-min commercial assessment
Red/Yellow/Green health score
Your #1 bottleneck identified
One priority action to take
Price: FREE
Hands-On Advisory, Ongoing
I partner with high-potential founders to build their commercial engine from day one. Includes hands-on execution, network access, and potential angel investment for the right opportunities.
Price: Apply
Growth Stage: $100k+ ARR
Scale your revenue engine and optimise your commercial strategy.
Health Check, 30 mins
Find your #1 revenue bottleneck in 30 minutes
Live 30-min commercial assessment
Red/Yellow/Green health score
Your #1 bottleneck identified
One priority action to take
Price: FREE
Diagnostic, 2 Weeks
Deep-dive audit to find and fix your revenue bottlenecks
2-week sales, marketing, CS & people deep-dive
ICP, positioning & messaging analysis
Full commercial process & asset review
Prioritized action roadmap
Price: $5–8K AUD
Advisory, Ongoing
Your strategic partner for building a repeatable revenue engine
Weekly 1:1 strategic calls
Unlimited Slack access
Quarterly commercial roadmap & reviews
Expert founder-led team guidance
Price: Monthly Retainer
Copilot, Ongoing
Your fractional commercial leader for hands-on execution
Everything in Advisory
Dedicated monthly execution hours
Weekly working sessions & coaching
Commercial systems build & optimisation
Price: Monthly Retainer
Strategic Projects, 4–8 Weeks
Fixed-scope projects to solve your mission-critical commercial challenge
Positioning & Messaging Sprints
Founder-Led GTM Framework
Pricing & Packaging Overhaul
Investor GTM & Fundraising Package
Price: Project-Based
How we can work together
Pick the stage that matches where you are right now.
Health Check
Find your #1 revenue bottleneck in 30 minutes
- Live 30-min commercial assessment
- Red/Yellow/Green health score
- Your #1 bottleneck identified
- One priority action to take
Hands-On Advisory
I partner with high-potential founders to build their commercial engine from day one. Includes hands-on execution, network access, and potential angel investment for the right opportunities.
Frequently Asked Questions
What does the first 30 days look like?
Every founder's situation is different. On our first call, we'll diagnose where you're stuck and figure out the best path forward. Depending on where you are, that might look like: → A 6-week sprint to build your first commercial playbook together → Fractional commercial leadership for 3-6 months as you scale → A focused project to solve a specific commercial challenge → Just a one-time diagnostic to get you unstuck Book a call and we'll figure out what makes sense for you.
Who will I be working with?
You'll be working directly with me, Sachee Perera. I bring hands-on experience across sales, marketing, customer success, and people. I've helped numerous SaaS founders build their commercial engines from the ground up.
Do you also offer hands-on execution?
Yes. While my primary focus is strategic advisory, I can also provide hands-on execution support through strategic projects. This includes implementing commercial frameworks, positioning work, and other tactical initiatives.
How long do founders typically work with you?
The advisory is structured as an ongoing partnership. Most founders work with me for 3-6 months initially, but we can adjust based on your specific needs and goals.
What if I only need help with one specific thing?
While I recommend a minimum commitment of 3 months to see meaningful results, we can discuss shorter engagements for specific projects through the Strategic Projects offering.
How do you handle confidentiality across competing founders?
I limit my advisory to one founder per direct competitive space at any given time. If there's a potential overlap, I'll flag it upfront so we can discuss it before we start working together.
How do you measure whether the advisory is working?
We set clear milestones at the start of every engagement, whether that's acquiring your first 10 customers, hitting a specific ARR target, or building a repeatable commercial process. If we're not making measurable progress within the first 60 days, we'll reassess the approach together.
Frequently asked questions
Every founder's situation is different. On our first call, we'll diagnose where you're stuck and figure out the best path forward. Depending on where you are, that might look like: → A 6-week sprint to build your first commercial playbook together → Fractional commercial leadership for 3-6 months as you scale → A focused project to solve a specific commercial challenge → Just a one-time diagnostic to get you unstuck Book a call and we'll figure out what makes sense for you.
You'll be working directly with me, Sachee Perera. I bring hands-on experience across sales, marketing, customer success, and people. I've helped numerous SaaS founders build their commercial engines from the ground up.
Yes. While my primary focus is strategic advisory, I can also provide hands-on execution support through strategic projects. This includes implementing commercial frameworks, positioning work, and other tactical initiatives.
The advisory is structured as an ongoing partnership. Most founders work with me for 3-6 months initially, but we can adjust based on your specific needs and goals.
While I recommend a minimum commitment of 3 months to see meaningful results, we can discuss shorter engagements for specific projects through the Strategic Projects offering.
I limit my advisory to one founder per direct competitive space at any given time. If there's a potential overlap, I'll flag it upfront so we can discuss it before we start working together.
We set clear milestones at the start of every engagement, whether that's acquiring your first 10 customers, hitting a specific ARR target, or building a repeatable commercial process. If we're not making measurable progress within the first 60 days, we'll reassess the approach together.