The stupidly simple strategy framework
Most founders confuse complexity with strategy. If you can't explain it in 5 minutes, you don't have a strategy.. you have diddly-squat

Most founders confuse complexity with strategy. If you can't explain it in 5 minutes, you don't have a strategy.. you have diddly-squat

You can't sell your way to product-market fit. Find the overlooked segment that won't be polite. They're the ones who'll save you.

For early-stage B2B SaaS founders under $200k ARR, success isn't about copying big-tech playbooks, but replacing a frantic "task list" with a focused, founder-led strategy

After 3 months of listening to founders, I saw the same pattern everywhere. So I'm launching a GTM advisory for B2B SaaS founders. Here's what I'm building.

Advisory Call Notes #01: Why I’m bullish on Talvin.ai

I shed 99% of my belongings when I left Perth. Some of those belongings were tears. Here's what nobody tells you about the cost of building.

I shed 99% of my belongings and disappeared for 3 months. Turns out 'doing nothing' lasted 72 hours. Here's where I've been and what's next.
