Find customers. Win them. Everything else can wait.
I help you figure out product-market fit, build a sales motion that works, and close. You leave knowing exactly how to find and win customers.
Free 30 Minute Call
Here's what stands between you and your first customers.
Most early-stage founders are guessing at one or more of these. That's where we start.
Who to sell to
You take every meeting that comes your way and wonder why so few turn into anything.
What to say
When someone asks what you do, the answer changes every time. Your real competitor is doing nothing.
How to sell
Every conversation starts from scratch. No pitch, no sequence, just you figuring it out live.
How to close
You get interest but deals stall. No closing process and pricing changes every conversation.
Here's how we figure it out together.
Four steps, from a free 30-minute call to knowing exactly how to find and win your customers.
Health Check
Free · 30 minutes
A 30-minute conversation about what's standing between you and your first customers. No pitch, no prep. Just an honest look at what to fix first.
Health Check
Free · 30 minutes
A 30-minute conversation about what's standing between you and your first customers. No pitch, no prep. Just an honest look at what to fix first.
GTM Diagnostic
$5-8K AUD · 2 weeks
A mutual audition. I go deep on how you're finding and winning customers: who you're targeting, what you're saying, and how deals are moving. We both decide if a longer engagement makes sense.
A prioritised action plan, not a generic strategy deck.
GTM Diagnostic
$5-8K AUD · 2 weeks
A mutual audition. I go deep on how you're finding and winning customers: who you're targeting, what you're saying, and how deals are moving. We both decide if a longer engagement makes sense.
A prioritised action plan, not a generic strategy deck.
Hands-On Advisory
3 months · 6 sprints · Priced for early-stage SaaS
I embed in your company for three months. Shadow your sales calls, rebuild your pipeline, co-write your playbook.
Hands-On Advisory
3 months · 6 sprints · Priced for early-stage SaaS
I embed in your company for three months. Shadow your sales calls, rebuild your pipeline, co-write your playbook.
Ongoing Advisory
No fixed term
Once engagement completes you choose to keep me on as your ongoing advisor or jump into a strategic project.
Ongoing Advisory
No fixed term
Once engagement completes you choose to keep me on as your ongoing advisor or jump into a strategic project.
What you'll have at the end
A defined ICP and beachhead market
You'll know exactly who you're selling to, why they care, and how to find them.
A tested sales conversation
Not a script you memorised, but a discovery-to-demo flow you've practiced on 15-20+ real calls.
A CRM that's ready to work
Pipeline stages defined, follow-up sequences loaded, data clean. When deals start moving, nothing falls through.
A complete handover playbook
Everything documented so you can keep operating independently.
You'll know how to sell your own product
That's the real deliverable. Not a dependency on me. A founder who understands their market, can articulate their value, and can close deals.
Is this the right fit?
I'm selective about who I work with, because the work only lands if both sides are all in.
This is for you if...
- You're a B2B SaaS founder in Australia
- You have a product and at least some revenue
- You're willing to get in the room and do the work
- You want to build capability, not dependency
- You can commit 3 months to the process
This isn't for you if...
- You want someone to run sales for you
- You're looking for a templated playbook
- You need a full-time CRO or VP Sales
- You want to outsource the problem entirely
- You want results in two weeks
What I stake on every engagement.
Three terms I hold myself to.
Sprint 1 walk-away guarantee
If after the first sprint you feel this isn't working, walk away.
Halfway capability checkpoint
Halfway through we pause: are you building the capability we agreed on?
Selective intake
I only say yes when I know I can help. Upfront from day one.