Growth you can't repeat isn't growth. It's luck.
I help you build repeatable, predictable growth across the full commercial lifecycle, so revenue stops depending on you.
Free 30 Minute Call
Here's why growth isn't repeatable yet.
Your commercial engine has six moving parts. Most founders are strong in one or two and exposed in the rest.
Sales
You're the best salesperson in the company because the process only lives in your head.
Marketing
Every customer came from your network or a lucky referral. No inbound engine exists.
Customer Success
Customers are quietly leaving. Onboarding is ad hoc and nobody's tracking who's at risk.
People & Hiring
Board asks 'when are you hiring sales?' and you don't have an answer.
Ops & RevOps
Night before a board meeting, someone scrambles to build a revenue spreadsheet from scratch.
Investor Readiness
You have the traction but can't tell the story. No metrics package, no investor-ready deck.
Here's how we fix it together.
Four steps, from finding your biggest constraint to building growth that repeats without you.
Health Check
Free · 30 minutes
A focused conversation about where your commercial engine is breaking. Not a generic audit. A specific bottleneck, named and prioritised.
Health Check
Free · 30 minutes
A focused conversation about where your commercial engine is breaking. Not a generic audit. A specific bottleneck, named and prioritised.
Commercial Audit
2 weeks · Part of every engagement
I score each area of your commercial engine and rank them by impact. You get a one-page constraint map, not a 30-page report. What to fix, in what order.
Commercial Audit
2 weeks · Part of every engagement
I score each area of your commercial engine and rank them by impact. You get a one-page constraint map, not a 30-page report. What to fix, in what order.
Execution Sprints
2-week sprints · 4–6 sprints · 8–12 weeks
We tackle constraints in priority order. Each sprint focuses on one area of your commercial engine. The sequence adapts to your constraint map, not a fixed curriculum.
Execution Sprints
2-week sprints · 4–6 sprints · 8–12 weeks
We tackle constraints in priority order. Each sprint focuses on one area of your commercial engine. The sequence adapts to your constraint map, not a fixed curriculum.
Ongoing Advisory
Ongoing · On your terms
Once engagement completes you choose to keep me on as your ongoing advisor or jump into a strategic project.
Ongoing Advisory
Ongoing · On your terms
Once engagement completes you choose to keep me on as your ongoing advisor or jump into a strategic project.
What sprints look like.
Every engagement is different. Here's what a sprint looks like across each area of your commercial engine.
Document your process, build pipeline stages, set up forecasting. You'll go from 'it's in my head' to a system your first hire can follow on day one.
Sales Sprint
Document your process, build pipeline stages, set up forecasting. You'll go from 'it's in my head' to a system your first hire can follow on day one.
- Sales process documented end-to-end
- CRM pipeline with stage definitions and exit criteria
- Forecasting model your board can trust
- Qualification criteria codified
Marketing Sprint
Audit demand gen, design a content strategy that compounds, build the MQL-to-SQL handoff so marketing and sales speak the same language.
- Channel audit with ROI per channel
- Content strategy tied to buyer journey
- MQL-to-SQL handoff process defined
- First inbound campaign designed and launched
Customer Success Sprint
Design the onboarding workflow, build health scoring, create an expansion playbook. Know exactly who's at risk and why, before you pour more leads in the top.
- Onboarding workflow with milestones and ownership
- Customer health score model
- Expansion / upsell playbook
- Churn analysis with root causes identified
Hiring Sprint
Define the role, build the interview scorecard, write the onboarding plan. You'll hire with confidence instead of hope.
- Role definition with success criteria
- Interview scorecard and process
- 90-day onboarding plan
- Compensation benchmarking
RevOps Sprint
Rebuild your CRM pipeline, design revenue dashboards, automate reporting. Walk into the next board meeting with a live dashboard instead of last night's spreadsheet.
- Revenue dashboard with key metrics
- Pipeline reporting automated
- Data hygiene and deduplication
- Board reporting template
Investor Sprint
Build your metrics package, refine the narrative, overhaul the deck. Walk into the Series A conversation with a growth story backed by real data.
- Metrics package (CAC, LTV, NRR, pipeline coverage)
- Investor narrative refined
- Deck overhaul with data-backed story
- Mock pitch sessions with feedback
What you'll have at the end
A sales process that doesn't live in your head
Documented end-to-end, with stages, exit criteria, and a forecasting model your board can trust.
A demand engine that doesn't depend on luck
Channels audited, ROI framework in place, and a roadmap for generating demand beyond your personal network.
Customer success that's designed, not improvised
Onboarding workflow, health scoring, and an expansion playbook. So you can see who's at risk and act before they leave.
A hiring plan your next commercial leader can follow
Role definition, interview scorecard, 90-day onboarding. You'll hire with confidence, not hope.
Growth that repeats without you
That's the real deliverable. Not a dependency on me. A commercial engine your team can operate, measure, and improve on their own.
Is this the right fit?
I'm selective about who I work with, because the work only lands if both sides are all in.
This is for you if...
- You're a B2B SaaS founder in Australia past $100K ARR
- Revenue is growing but it runs through you
- You've got customers but can't explain why they buy
- You want to build a commercial engine, not hire a band-aid
- You can commit to sprint-based work over 3–6 months
This isn't for you if...
- You want someone to run your sales team
- You're looking for a one-time strategy deck
- You need a full-time CRO or VP Sales
- You're pre-revenue or pre-product
- You want results in two weeks
What I stake on every engagement.
Three terms I hold myself to.
Sprint 1 walk-away guarantee
If after the first sprint you feel this isn't working, walk away.
Halfway capability checkpoint
Halfway through we pause: are you building the capability we agreed on?
Selective intake
I only say yes when I know I can help. Upfront from day one.